About Hearst

Based at House of Hearst, home to some of the UK’s largest and oldest media brands, Hearst Content Agency is one of the marketing services we offer to clients.

Working within the bigger business – and our sister agency iCrossing - allows us to build stronger content strategy for our clients. It gives you access to…

Specialist skills

An array of talented content creators and expertise that can be applied to our clients’ business to create content across any channel.

Global expertise

We work in 12 markets and can draw upon local editors, marketeers and commercial teams to consult on strategy as well as accessing our distribution networks.

In-depth knowledge

We know fashion, we know beauty. We also know health and wellness, luxury, homes, lifestyle, cars and finance. We live deep in these markets, day in day out.

Bespoke research

With an active panel of over 65,000 consumers we are constantly replenishing, we can create and tailor unique research to our clients’ needs.

Instant insights

We can also answer questions in the moment through our digital channels. We regularly carry out polls and questionnaires throughout our network to test the barometer around relevant subjects. We can target by brand and audience.

Audience insight

Together with iCrossing, we undertake social listening, search analytics, audience profiling and channel performance. We marry the findings with Hearst data and insight to create the foundation for truly effective content strategies.

Monthly audiences of 80m+

We can track search within our brand networks. We also know which topics and content types are resonating and being shared. We can take that knowledge and apply it to your brand. We can also amplify your content to our audiences.

Influencer networks

Not only do we nurture our internal influencer network, made famous in their own right or through association with Hearst brands, but we also run an external influencer agency through which we can activate campaigns.

Performance marketing

iCrossing is a multi-award-winning digital agency we are proud to work in partnership with. It helps amplify your content from SEO, content distribution, paid social and conversion strategies.

Engage with positive people in positive environments

Positivity is at the heart of everything we do at Hearst. From our sell-out events to our immersive branded content, we connect companies with consumers who take action.