A 4-step guide to running successful influencer marketing campaigns

Rachel Middlewick

Commercial Strategy Director

With more of us spending increasing amounts of time at home – and subsequently turning to social media more than ever – the events of 2020 have supercharged the power of influencer marketing.

Now one of the most effective methods of reaching consumers, it’s more integral than ever for brands and businesses to think strategically about the way they work with influencers in order to successfully cut through the noise in a crowded space.

With decades of combined industry experience, at HCA we’ve learnt that upfront analysis is just as critical as pinpointing consumer motivation and pain points. From how to pick the right partnerships – our George campaign co-created with Charlotte Buttrick outlines the way we work – to stress-testing the strength of your campaign before roll-out, our 4-step guide to running successful influencer marketing campaigns shines a spotlight on key learnings and lessons of influencer activity and covers the following:

  1. How to successfully analyse the market you're targeting to ensure you select the right partnerships
  2. The process of identifying your target personas in order to build an effective partner brief
  3. Piecing together a successful amplification strategy that can be brought to live across a 360 content ecosystem
  4. Converting and measuring the effectiveness of your campaign - including tips for tracking your KPIs 

If you missed our recent CMA influencer marketing breakfast which saw Editorial Director Victoria White and Commercial Strategy Director Rachel Middlewick discussing the opportunities, challenges and best practice in influencer partnerships, watch the full video recording now!

And read the round table talk the pair took part in here

Download our 4-step guide to running successful influencer marketing campaigns

How to ensure your partnerships deliver against your business objectives
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