One of the biggest nights in the content marketing calendar, the Content Marketing Awards showcases the brightest talent, expertise, insight and projects from within the global content marketing space. It features the best brands, businesses and agencies from across the globe, who have each submitted their greatest work to be assessed and judged by some of the biggest names in marketing.
With entries from 24 different countries, receiving a nomination for one of these highly coveted awards is something to shout about – and here at HCA, we’ve received not one, not two, not three, but four CMA nominations.
We are so proud of our brilliant team for creating award-worthy work and want to salute our creatives for being shortlisted for the following accolades:
Agency of the Year
Best Use of Social Media B2C
Best Use of Influencer Marketing – George Asda
Best Video Series – Asda
With the results set to be revealed during a virtual ceremony on Thursday 3rd December, we’re excited to get behind our team and (hopefully) bring home a gong or two.
We’ll also find out the result of the Rising Star Award, in which we have three nominees.
Anyone can watch the awards – whether you’ve been nominated or not – so tune in and raise a glass.
While we didn't get the gold, we did win a bronze award for the Best Use of Social Media B2C!
The hotly-contested category was measured on reach, engagement, impact on customer recruitment and retention and contribution to business outcomes, including sales and brand uplifts. So, getting a bronze trophy is testament to our brilliant content creators who work tirelessly to make sure what we publish for our clients is up there with the best in the business.
Awarded for our work for Asda - which saw us publish everything from Story of Store cupboard Staple Recipes to a search-led banana bread recipe that received 86,000 impressions - the team has been incredibly agile and quickly pivoted.
We adapted effectively to the needs of the business as supermarkets became the fifth emergency service, producing helpful, reassuring online content to meet the needs of Asda audiences at a time when the only thing that was certain was uncertainty
We also launched new self-shot Influencer formats, including Scarlett Moffatt tasting our gins for IGTV, and DJ BBQ showing the nation how to cook the perfect burger – Live!
Not only was our multi-pronged, strategic approach a resounding success in terms of testing platform opportunity. But also the content we created served to meet a fine balance of business needs whilst growing the brand's audience and offering users the reassurance of comforting, positive content.