Content marketing

Content with Purpose

We create digital and print content for our clients to meet planned business goals, based on a deep understanding of audience insights. We amplify content to targeted audiences through organic and paid media, owned or earned channels, or PR.

Why Hearst?

Experts in our field

At no other content provider can you consult the beauty director of Cosmopolitan, or the travel editor of Harper's Bazaar. We bring these trusted, expert voices to your brand.

Unique distribution

Want your content and messages amplified through Esquire’s channels? Or sitting pretty on the front of Elle? We provide unique access to valued audiences.

Deep insight capabilities

We’ve been engaging consumers for more than 100 years. Today — using our extensive data and insight capabilities, combined with unrivalled editorial craft — we blend science with art to shape compelling, effective stories for brands.

Content Marketing Case Studies

Hearst creates content with purpose. Whether that means driving sales, changing perception, reaching a new audience, engaging in a conversation with your consumers or solving your business challenges.
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Journey

Journey is the travel magazine and website from Princess Cruises, produced b

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Why Hearst?

We work closely with our clients to understand their business and marketing objectives – this could range from reaching new audiences, changing brand perceptions, increasing engagement or selling more products. We work collaboratively with your in-house team and other agencies as required to get a handle on all the insight at our disposal and use this to create a content strategy that generates measurable results.

Strategy

We are bursting at the seams with editorial and creative talent. We overlay insight with your business objectives and turn it into a truly purposeful, engaging content strategy

Digital

Our content capability includes video production, web and social content, audio, motion graphics, animation, influencer management and above-the-line asset production.

Video

We love creating video content for our clients due to its huge impact and resonance, and we’ve built up a wealth of experience in creating both long form and short edits for a range of clients and verticals.

Social

We have extensive experience in running successful multi-channel social media content through both organic and paid social as well as influencer marketing campaigns.

Magazines

Here at Hearst, we make magazine brands that stand the test of time. We are storytellers - experts in shaping successful print magazines that audiences love.

Production

We’re comfortable organising even the most complex of shoots, working with our in-house art directors and creative producers to plan who we work with and why depending on the project.

Hearst has created white label solutions for

Asda
dfs
George
Liz Earle
Malta
NatWest
O2
P&G
Princess Cruises
Wales