What do you do at HCA?
I run the SEO department at iCrossing, providing SEO support to HCA to ensure any digital content we produce together is backed-up by SEO research and best practice, and that our clients’ technology platforms are optimised both for users and search engines.
What is the best thing about working at HCA?
Working with and educating clients who haven’t considered SEO as part of their content’s role before. There’s a huge amount we can offer, and demonstrating the possibilities to somebody who hasn’t worked with organic search before is really rewarding – it’s a great change from working primarily with digital marketers for whom SEO is just another part of the marketing mix.
Tell us something people may not know about you.
I used to do stand-up. My first billed gig was as a supporting act with Sarah Millican headlining.