Sarah Reynolds

Art Director

What do you do at HCA?

I’m Art Director for the ASDA Campaign team across all Campaign events and ensure brand attributions are consistently met, photographically speaking. I work with my Creative Director in creating design decks to give tone of voice, mood and direction, following through to client presentation. Finally, I am also present on set to art direct and manage client expectations to deliver the perfect food shot.

What is the best thing about working at HCA?

As I am still fairly new to the team, it has been great working on the photoshoots with the amazing Campaign team and seeing creative ideas come to life.

Tell us something people may not know about you.

I was the packaging designer who rebranded Percy Pig for M&S in the late 1990s. I gave Percy a barn and friends which, over the years, became iconic.