Tim Lawrence

Head of Strategy & Planning, iCrossing

What do you do at HCA?

As Head of Strategy at iCrossing, I work with teams and clients to develop our strategic capability and create smart, effective digital strategies across our entire client portfolio.

What is the best thing about working at HCA?

Having spent 16 years at agencies such as LBi, Carat and MediaCom working with clients such as Disney, GSK and Tesco, I love that this role allows me to combine that experience with the insight data we collect to enable us to focus on consumers and understanding new trends.

Tell us something people may not know about you.

I'm a keen runner and I spend most of my time (when I'm not working) with my three daughters.