Tory Frost

Head of Content

What do you do at HCA?

I’m the head of content on the Asda account, which means overseeing strategy, measurement, editorial and social across all channels, print and digital.

What is the best thing about working at HCA?

The people – there is so much talent and creativity within every team, the hard part is distilling down all the wonderful content we could create into the space we have in channel and our audience’s needs.

Tell us something people may not know about you.

I actually studied drama at uni – not anything to do with journalism, content, branding or marketing. (Although I’m such a show-off, I doubt anyone will be surprised!)