P&G wanted a printed booklet that they could distribute internally to their staff to showcase all the brilliant work they do within their fabric care business to help the environment. The focus was on the scientific expertise that they have and how that is used to push sustainability.
The HCA edit and design team worked with the client to deliver a flatplan and content plan that would deliver all the key messaging in a consumable, engaging way. The design was aligned to their corporate look and feel but given space to be slightly more elevated to give it a consumer feel as well as corporate comms.
The team interviewed scientists and internal experts to gather as much information. They then pulled together a 16 page booklet showcasing all the findings.