As a one off project, HCA were commissioned by P&G to create a social video to live on Instagram to highlight World Ocean Day. To promote the work they had done with Northumbria University and to sit on the University social channel, we were tasked with landing certain messages around P&G and how changing your washing habits can help the planet.
The HCA team worked with a script editor and storyboarder to develop a plan to get across all the points essential for this project. From how we wash our clothes to the effects it has on the ocean – in a short, digestible video format.
We worked with the client to ensure the right messaging was delivered and the look and feel worked well for this platform.